Offline MLM marketing strategies are just as important as online marketing when it comes to building your business. If you think the arrival of the internet has consigned ALL traditional methods of promoting your MLM business to the dustbin, think again. In fact, if you haven’t been employing certain offline tools in your marketing efforts, then you have been leaving a lot of money on the table.
Yes, the internet is a faster method for reaching your audience-especially if yours is a global audience; it is also generally more cost-effective in terms of advert costs and targeting. So it’s OK for you to maximize the potentials of the World Wide Web.
But don’t be carried away. Consider the following facts In terms of credibility nothing beats a good old face-to-face discussion! Despite all its pluses, the internet remains a faceless entity that still leaves a lot of people apprehensive on the whole. Scientists have observed that over 90% of communication is non-verbal. Facial expressions, hand gestures, mannerisms, even the way you’re sitting all go a long way in creating an impression.
Try doing any of that online! So for a network marketer especially, impressing and convincing prospects would be a lot easier offline than online. It’s also much more convenient to take up customers questions real-time and provide live answers. Yes, this can be done through blogging, but you can’t beat the impact of a live discussion. So why not occasionally arrange to meet with some of the people responding to your marketing campaigns-even if this sometimes involves a bit of travel?
Actually, quite a number of online network marketers are realizing that certain offline tools can be effectively utilized to not only generate leads, but most especially to convert leads-recruiting. Consider how you can use the following offline tools to grow your MLM.
Seminars and workshops: Occasionally organize training and orientation courses for newly recruited members or those about to join your MLM opportunity. Invite interested persons to seminars where a member of your upline (or any other MLM expert) would be present to explain things better if you feel that you have not gotten your message across to your prospect.
Phone calls: Randomly call on members of your email list, and then zero in on those who evince appreciable level of interest. Hold meetings: Arrange to meet with interested persons on a one-on-one basis so you could better explain your business opportunity to them and also address their doubts a face to face meeting is always good when possible.
Use Drop cards: This is one huge offline marketing strategy that you can use to generate free leads and build your MLM. Drop cards are unique types of business cards. There’s even a special variety of it that comes in dollar denominations-$1, $2, $20, $50, $100. They look every bit like the real dollar notes, and they are great attention-getters. These cards are fantastic marketing, sales, and lead generation tools.
I suggest you get a wide selection of them and promote your business with them. Their realistic appearance ensures that they’ll not only attract attention, but whoever gets them is likely to want to keep it and show to friends. How else do you generate leads!
Leave some of them behind after sitting in a public place or while in a crowded area. You can also specifically plan to place a specific number of drop cards around town – 10, 20, 50, or 100 in a day. You can safely expect to see messages in your voice mail or inbox soon thereafter.
Are we saying that online tools are worthless? Far from it. They do have their place. For one thing, the internet is an unbeatable tool for pulling a large bulk of traffic (how we wish all these leads can be brought under one roof somewhere around town for a face to face discussion!). Well, the idea is that your network marketing will be the better for it if you can find a way to supplement your online efforts with certain offline resources.