Offline MLM Marketing Strategies – Offline Tools That Will Boost Your MLM Sponsoring Success

Offline MLM marketing strategies are just as important as online marketing when it comes to building your business. If you think the arrival of the internet has consigned ALL traditional methods of promoting your MLM business to the dustbin, think again. In fact, if you haven’t been employing certain offline tools in your marketing efforts, then you have been leaving a lot of money on the table.

Yes, the internet is a faster method for reaching your audience-especially if yours is a global audience; it is also generally more cost-effective in terms of advert costs and targeting. So it’s OK for you to maximize the potentials of the World Wide Web.

But don’t be carried away. Consider the following facts In terms of credibility nothing beats a good old face-to-face discussion! Despite all its pluses, the internet remains a faceless entity that still leaves a lot of people apprehensive on the whole. Scientists have observed that over 90% of communication is non-verbal. Facial expressions, hand gestures, mannerisms, even the way you’re sitting all go a long way in creating an impression.

Try doing any of that online! So for a network marketer especially, impressing and convincing prospects would be a lot easier offline than online. It’s also much more convenient to take up customers questions real-time and provide live answers. Yes, this can be done through blogging, but you can’t beat the impact of a live discussion. So why not occasionally arrange to meet with some of the people responding to your marketing campaigns-even if this sometimes involves a bit of travel?

Actually, quite a number of online network marketers are realizing that certain offline tools can be effectively utilized to not only generate leads, but most especially to convert leads-recruiting. Consider how you can use the following offline tools to grow your MLM.

Seminars and workshops: Occasionally organize training and orientation courses for newly recruited members or those about to join your MLM opportunity. Invite interested persons to seminars where a member of your upline (or any other MLM expert) would be present to explain things better if you feel that you have not gotten your message across to your prospect.

Phone calls: Randomly call on members of your email list, and then zero in on those who evince appreciable level of interest. Hold meetings: Arrange to meet with interested persons on a one-on-one basis so you could better explain your business opportunity to them and also address their doubts a face to face meeting is always good when possible.

Use Drop cards: This is one huge offline marketing strategy that you can use to generate free leads and build your MLM. Drop cards are unique types of business cards. There’s even a special variety of it that comes in dollar denominations-$1, $2, $20, $50, $100. They look every bit like the real dollar notes, and they are great attention-getters. These cards are fantastic marketing, sales, and lead generation tools.

I suggest you get a wide selection of them and promote your business with them. Their realistic appearance ensures that they’ll not only attract attention, but whoever gets them is likely to want to keep it and show to friends. How else do you generate leads!

Leave some of them behind after sitting in a public place or while in a crowded area. You can also specifically plan to place a specific number of drop cards around town – 10, 20, 50, or 100 in a day. You can safely expect to see messages in your voice mail or inbox soon thereafter.

Are we saying that online tools are worthless? Far from it. They do have their place. For one thing, the internet is an unbeatable tool for pulling a large bulk of traffic (how we wish all these leads can be brought under one roof somewhere around town for a face to face discussion!). Well, the idea is that your network marketing will be the better for it if you can find a way to supplement your online efforts with certain offline resources.

Network Marketing Offline

Can Network Marketing be done solely offline? Well, yes and no. Most Network Marketing companies have online systems or membership areas where you must login to run your business. To enroll people, check commissions, check your downline etc.

That’s all done online but that’s not what I want to talk about. I want to talk about building a business offline. A better question would be, can you build a multimillion dollar team using offline marketing only.

The honest truth is yes. The biggest teams in Network Marketing have all been built through offline marketing. It’s only the new companies which try teach their reps how to sponsor and generate leads online. Online marketing is not easy and not everyone can do it. That’s why you would be crazy to only teach your reps online marketing. But at the same time you can’t teach them only offline marketing. You need to mix them both up.

Online marketing is fun, but you can’t exactly grow a billion dollar team with only online marketing. Some people spend months to years before they see any results online, it’s just not fast enough. At the end of the day, what gets results is putting your opportunity or presentation in front of people. There is no easier way to do that than talking to people on the street, handing out CDs, DVDs and more.

So if your looking to grow a big team offline, think about using some online marketing too. There is a lot of money online and why not leverage the Internet to your advantage? Needless to say, you can grow a fast richer team with offline marketing. As long as you have a good recruiting, training and tools system in place, you’re set to be a millionaire. It just takes hard work, dedication, and some time.

The Debate Continues: Offline VS Online Marketing

Why does the debate over offline vs online marketing continue? Since the advent of the Internet, business owners, marketing experts and ecommerce gurus have debated the pros and cons of offline vs online marketing. Traditional media outlets argue that print and broadcast media reach a larger audience. Experts in web marketing argue the benefits of marketing to a very specific market segment. Business organizations tout the human aspect of networking events and face-to-face meet ups.

The truth is, when discussing offline vs online marketing, both venues have their place. Both provide specific results and benefits that the other misses. When combined in an effective marketing plan, the two methods can compliment each other, provided you have the budget to support efforts in both arenas. However, not all of the old offline vs online marketing arguments are still valid today, decades after the Internet first changed the business world.

For the small business owner and home-based solopreneur, budgetary concerns create a deep divide when considering offline vs online marketing. For these individuals, the issues between offline vs online marketing are not merely conceptual or based on the potential return on their investment. Small budgets and limited start-up capital necessitate finding the least expensive methods for marketing products and services. While the debates over market penetration, market reach, and message delivery rage on, these entrepreneurs must focus on cost.

As more readers and shoppers look to the Internet for information and solutions to consumer needs, the arguments presented for offline vs online marketing become thinner and carry less weight. Today, consumers reach for their computer keyboard, rather than a phone book. They search online for products to meet their needs, rather than watching television commercials or browsing sale papers. As such, business owners with an understanding of internet marketing gain a greater advantage over those who focus on offline marketing venues.

Internet marketing efforts, especially those centered around social media, search engine marketing, and website conversions, are often free or have a considerably lower point of entry than offline efforts. In considering offline vs online marketing, few options provide the kind of flexibility and low start-up requirements as internet marketing. Viral videos, social media shares, and search engine results now replace television commercials, radio spots and print advertisements.

Rather than spending hours rubbing shoulders at boring networking events and stuffy business meet-ups, savvy business owners use social media profiles and automated tools to engage with potential customers. Instead of balancing peek broadcast times with cost, your marketing message can be set up to automatically reach targeted customers 24 hours a day, 7 days a week. Many online businesses can be marketed while the owner still works a regular day job, forever ending the offline vs online marketing debate.

With an easier point of entry, lower risk, and the ability to automate many marketing tasks, new online entrepreneurs can easily see the benefits and drawbacks of offline vs online marketing. Internet marketing is simply easier, less expensive, and when done properly, more effective than traditional marketing efforts in the offline world. Even novices can get started with a profitable online business with just a little basic knowledge and the right tools.